Each new year we walk away a bit wiser from the past year’s experiences, our own and others’. We see what has worked for a company, or what tore a public figure apart. We learn from our mistakes and see opportunity for growth.
Here are some lessons we all should’ve learned from 2015, just in case you were living under a rock.
- Get rid of meetings! If you haven’t heard, they are pretty much a waste of time. With cool new tools like Asana to track tasks and communicate with team members, you can share info, files, updates and so much more on your desktop or mobile. Things don’t need to be lost in your scary old binder anymore – burn it to celebrate the new year!
- Take care of your employees. We’ve all heard about the massive changes in maternity and paternity leave, sick time and vacations, so it’s time for everyone to get on board. Treat your employees right and they will want to work hard for you when they get back.
- Don’t deceive your customers. Judging by the current VW crisis dealing with their vehicles being programmed to cheat emissions test in the U.S., we can safely say that transparency and ethics are the way to go. They’ve already seen billions of dollars in damages, and we’re not even close to the end of this scandal. Just as dangerous – they’ve lost the trust of consumers.
- Do your research for your advertising, marketing, social media, etc. When Bud Light started the #UpForWhatever campaign, people were offended, to say the least. It’s probably not in the best interest to tell people never to say no, especially drunk people. Do your research to find out what resonates with your customers… and what will have them abandoning your brand.
- Find your company’s why. Alliance Solutions Group’s CEO, among many other leaders, is inspired by Simon Sinek, who encourages purpose-based leadership. ASG believes in helping people unlock their unrealized potential by finding them a job – what is your company doing to support a meaningful why?