Originally published on CrainsCleveland.com.
Ready or not, job seekers are visiting your career site from their mobile phones at an ever increasing rate.
In fact, more than 70% of job seekers are visiting career sites from smart phones or tablets, according to a 2013 survey by LinkedIn Talent Solutions. But somehow, only 20% of employers have mobile-optimized career sites.
What’s mobile optimization?
Mobile optimization is what makes it easy for an individual to use your website from a mobile phone or tablet. Essentially, it’s the process of fitting the content on your standard homepage onto a mobile phone screen, without loosing ease of use. There are dozens of tips and tricks for creating mobile content, but the key piece to remember is that more than 60 percent of users say they’re unlikely to return to a website where they had a bad mobile experience, according to 2011 research by Google.
How it applies to your recruiting strategy
When your company created its career site, it was probably done with the goal of attracting as many qualified applicants as possible. To continue attracting a good pool of candidates, mobile career sites must be created.Perhaps the largest consideration in creating a mobile job site should be that even though candidates demand mobile career sites, it’s unlikely they store their resume on their smart phone. Traditionally, resumes provide past experience, education and relevant skills. The same information can be obtained by allowing candidates to apply with their LinkedIn profiles. Or if you’d still like to see a resume, provide an option to upload a resume via Drop Box or Google Docs, or to apply with a Monster or Indeed account.
Another large consideration for your job site should be that the way candidates browse jobs on mobile devices is very different from traditional desktop browsing. In the past, candidates leisurely browsed through many jobs and job boards, but with mobile devices, candidates are task-oriented. Because of this, the process for applying to a job with your company must be streamlined and convenient.
One possible solution, or at least part of the solution, is to limit the number of clicks it takes to apply for a job. Also, whenever possible, provide direct links to apply for a job and consider using social media to attract niche groups to apply to your jobs.
If you don’t jump on now …
… you’ll be loosing top talent, and fast.By the year 2020, millennials will make up more than half of the U.S. work force. By definition, millennials are members of the generation born between 1980 and 2000 who grew up with mobile technology. They’re the generation that is value-oriented, yet less loyal to a single employer than any previous generation. They want fewer in-office hours, but will work more from home. They want to communicate via email or text message. The millennials are radically different than the baby boomers and Generation X.
Even if you’re not ready for mobile recruiting, the work force is.